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This book is a classic work in the field of social psychology. In very simple way, the author Gustave Le Bon examines the crowds special psychology and way of thinking and makes a penetrating analysis of the different psychology of individuals and groups.

The author recounts the fascinating history of the "beetle." How the German auto manufacturers under Hitler tried to test the VW to death. How a colorful, controversial supersalesman from Germany charmed, bullied and argued a small group of Americans into becoming millionaires by selling VW's (the VW way) when no Americans seemed to want them. This is the story of the birth, the development, the growth, the problems, the fantastic success, the jokes, the cult, the appeal - the whole story of the Volkswagen, told in a readable and entertaining manner.